Q4 2024 Performance of Top Photo & Video Apps in South Africa

In the fourth quarter of 2024, South Africa's top photo and video applications showcased dynamic performance trends on a unified platform. Here's a closer look at the key metrics for these applications.

CapCut - Video Editor experienced a notable increase in weekly revenue, peaking at around $20K by the end of December. Downloads surged dramatically to approximately 155K in the last week, while active users climbed from 1.8M to nearly 2.8M over the quarter.

Instagram maintained a steady presence with weekly revenue reaching up to $14.9K in late November. Downloads fluctuated, hitting a high of about 165K in early December. The active user base consistently grew, nearing 8M by the end of the quarter.

YouTube showed strong revenue figures, with a peak of $42.6K in late November. Downloads remained stable, averaging around 34K weekly, while active users hovered around 28M throughout the quarter.

Snapchat had a modest revenue increase, peaking at $3.9K in late December. Downloads saw a remarkable rise to over 103K mid-December, and active users fluctuated, ending at around 3.9M.

Canva: AI Photo & Video Editor generated significant revenue, reaching $41.6K in late November. Downloads varied, with a notable increase to 26K in the final week. Active users grew steadily, reaching over 763K by the quarter's end.

These insights were derived from Sensor Tower's comprehensive data. For more detailed analytics, visit Sensor Tower's platform.